Trento, June 4, 2024 | Dedagroup (the Group), one of the leading fully Italian-owned IT players is pleased to share its new corporate identity, launching its Deda brand aimed to accelerate its international growth path.
With its new brand that is direct, fresh, yet rooted in its history, the Group — which closed 2023 with revenues up 7.8% to €342 million and €175 million net profit — enters a new development chapter by boosting its organic and non-organic growth. Calling for an increasingly stronger focus on cutting-edge markets, concentrating resources and investments in all of the Group’s six operating areas: Artificial Intelligence & Data, Banking & Finance, Cloud & Cybersecurity, Digital Business, Fashion, and Public Services.
Specialized in software and as-a-service solutions, today the Group unveils its new brand positioning "Stay Dedicated": it encapsulates its distinctive entrepreneurial spirit that steers the daily work of its more than 3,000 employees. Deda stands out as a full-service technology and business accelerator, helping organizations cultivate dedication to multiply the positive impact of technology on business development, people potential and civil society growth. Today, the Group works with more than 4,000 public and private companies to accelerate economic and social development by leveraging features of its focus including "diversity” (driven by the specialization of the Group's companies that guarantees the best solution for each vertical segment), "synergy” (thanks to the collaborative approach across all the Group's companies) and "evolution" (given by the ability to design new models and services based on diversity and synergy, in order to maximize the impact and benefits of technology and digital).
Marco Podini, Dedagroup’s Executive Chairman, stated: “In the late 1990s, I saw very clearly the extremely powerful, indeed disruptive, impact that technology would have in every sector and on every person as an employee, citizen and customer. But it was through the invaluable entrepreneurial experience of my family, and of the many entrepreneurs I met along the way and who decided to share our project, that I realized the very importance of dedication, as it enables technology to truly contribute to changing society for the better. It is dedication that inspires people to work together for a common purpose and for generating the greatest possible positive impact that drives us forward and turns opportunities into tangible results. This is a conviction we wanted to clearly covey with our new Deda brand."
In its next growth phase under the new corporate identity, Deda aims to strengthen its position outside Italy. The Group is intensifying its investments to boost the international development of its subsidiary Deda Stealth, which supports the growth of the foremost brands in fashion and luxury with its expertise and software platform, both in Italy and abroad.
With the aim of consolidating its footprint in the banking & finance field, today Deda also announced a new transaction in the USA. The Group has been operating overseas through Dedagroup Mexico since 2009 and entered the USA in 2015 to support the US credit unions and community banks with its solutions. Dedagroup is now even stronger, thanks to the acquisition of a 67% interest in Share One, Inc. — a Memphis-based software service provider — carried out by its subsidiary Dedagroup North America's. With its core and digital banking solutions, the company already has an interesting customer portfolio of 75 medium/large credit unions with assets ranging from $10 million to $2 billion.
Share One will work with VisiFI, a US subsidiary of Dedagroup North America that operates in the same segment with modern, connected banking solutions — from core systems to lending and digital banking solutions — designed to create efficient and seamless digital experiences for end-customers. Share One and VisiFI will thus create a full-fledged center of excellence in the USA to help credit unions and community banks develop increasingly digital, advanced, responsible and inclusive financial services. With 200 employees, they will generate combined revenues of more than $27 million.
Commenting on the acquisition — the Group's fourteenth since 2020 — and on the growth strategy, Marco Podini added: "Today, more than two million Americans access financial services through our solutions. The acquisition of Share One responds to our aim to create an ecosystem capable of meeting the needs of financial institutions, both in Italy and internationally. To bring value to a territory as large and complex as the United States and to the communities that live there, we are combining the Group's longstanding banking and finance experience, particularly in the field of cooperative banking in Italy and in the US credit union market, with our ability to create highly interesting cross-sector synergies thanks to our wide portfolio of vertical solutions. This constant search for new forms of collaboration among the Group's various Italian and foreign companies, and the integration of their competencies, are also expressions of our dedication to shaping technology so that it can meet the needs of our customers in an increasingly comprehensive manner.”