Trento, June 4, 2024 | Dedagroup (the Group), one of the leading fully Italian-owned IT players is pleased to share its new corporate identity, launching its Deda brand aimed to accelerate its international growth path.
With its new brand that is direct, fresh, yet rooted in its history, the Group — which closed 2023 with revenues up 7.8% to €342 million and €175 million net profit — enters a new development chapter by boosting its organic and non-organic growth. Calling for an increasingly stronger focus on cutting-edge markets, concentrating resources and investments in all of the Group’s six operating areas: Artificial Intelligence & Data, Banking & Finance, Cloud & Cybersecurity, Digital Business, Fashion, and Public Services.
Specialized in software and as-a-service solutions, today the Group unveils its new brand positioning "Stay Dedicated": it encapsulates its distinctive entrepreneurial spirit that steers the daily work of its more than 3,000 employees. Deda stands out as a full-service technology and business accelerator, helping organizations cultivate dedication to multiply the positive impact of technology on business development, people potential and civil society growth. Today, the Group works with more than 4,000 public and private companies to accelerate economic and social development by leveraging features of its focus including "diversity” (driven by the specialization of the Group's companies that guarantees the best solution for each vertical segment), "synergy” (thanks to the collaborative approach across all the Group's companies) and "evolution" (given by the ability to design new models and services based on diversity and synergy, in order to maximize the impact and benefits of technology and digital).
Lorena Zivelonghi, Corporate Marketing & Communications Director of Dedagroup, stated: “Deda's growth must be supported by a strong, recognizable and innovative brand. The rebranding aims to do just that. We want to be recognized as a Group that combines the strength of dedication with the power of technology, considering them as the key factors that enable organizations to evolve and become more competitive. Our new 'Stay Dedicated’ brand positioning encapsulates this approach, which is not only about our unwavering commitment, resilience and determination — essential to achieve success —, but also about perseverance and steadfastness in pursuing the goals and aspirations of both Deda and our ecosystem of customers and partners.”
The project began in 2023 led by various stakeholders culminated with the creation of the new corporate identity under Deda’s vision of a new visual system that is simple, yet impactful: images, symbols and colors create connections and recall the wealth of Deda’s ecosystem and the firms committed to helping organizations seize the growth opportunities offered by the technological evolution.
The brand, also characterized by a new narrative, reflects the shared vision that sets the Deda world apart: a community of people who believe in dedication as a tool to amplify the potential of technology to drive economic and social development. This concept has been effectively embodied in the new “Stay Dedicated” mission: when technology meets dedication, opportunities turn into tangible results.
Across all digital touch points to the training of internal teams and the involvement of external stakeholders, every aspect of the Deda brand is in line with the new positioning, which makes dedication the linchpin of growth, innovation and, ultimately, progress.