Zedonk and Istituto Marangoni cooperate to support the professional growth of young talents

The Italian elegant and refined style is considered the pinnacle of Fashion&Luxury around the world. According to the “Fashion&Luxury Private Equity and Investors Survey” by Deloitte, the sector is expected to grow between 2 and 2,5% a year and it’s supposed to grow 10% by 2025. It’s a significant fact proving the importance of this sector for the Italian economy and the prestige of “Made in Italy” overseas. So, it’s true: Italy does not make Fashion, it is Fashion itself! From district to district, the skills and expertise can differ, but the effort and commitment to safeguard the Italian identity in Fashion is the same in every place along the country. 

The Italian craftmanship is a rich heritage of knowledge, a synonym of creativity, manual ability and accuracy, the country flagship deeply rooted in centuries of culture and constant research. Because of the prestige of the sector, many young people are showing an increasing interest in the Fashion&Luxury careers, often intrigued by the creative aspect of the professions involving style and design.   

The school is a magnet for high-school graduates who choose it as the starting point of their professional career, inspired by the innovative background and the highly professional curricula available. The focus on technology as an addition to standard contents improve the learners’ skills, bringing them closer to the role of innovation in the management of fashion supply chains and increasing the rate of employment after the degree. Doing Fashion does not only mean to be creative, but it involves also – and maybe above all – the knowledge of processes and tools to rely on when launching a campaign, a new brand or a Sales Line. 

Today Technology represents a driver for the industry change, and the tools available for the brands shape the way they plan their business and strategies. The importance of data is growing as a vehicle of valuable information useful to adjust the Supply Chain processes with new market trends. Bringing the know-how of the experts in the Tech sector to training institutes therefore becomes an opportunity to experience closely how technology and innovation are enabling processes, business models and economic growth. The Designers of the future can no longer ignore the business dynamics of fashion and merging creativity, strategy and data governance is necessary to give their best in an increasingly competitive sector. 

Providing young people with specific training courses that can introduce them to the workplace more effectively is also part of the Digital Academy program launched by Dedagroup. It's a training course that responds to the increasingly specific needs of the various market areas governed by the group with the creation of special editions dedicated to a specific sector.

Dedagroup Stealth, in particular, is involved through the Dedagroup Digital Academy - Stealth Edition that aims at training new talents to support fashion brands from a technological point of view, thus becoming an active part in the development of their business.